Time
Jul 2024 – Present (Planned to launch Jan 2026)

Team
June Jung (Back End Developer)
Roy Kim (Product Designer)
Collin Sung (Front End Developer)
Changhyun Oh (Project Manager)

Most soccer apps serve broad audiences with raw stats. Fans want personalized, social, and bite-sized insights they can actually use and share.

An app that transforms football data into an interactive experience, allowing fans to follow matches, compare players, and connect with others in real time.

An interactive, game-like onboarding experience that learns your favorite clubs and players while pulling you in through playful visuals and activities.

Follow matches in real time with curated, easy-to-read visuals and join live conversations with other fans as the action unfolds.

Compare players across different seasons using an intuitive web-style graphic that makes understanding strengths, differences, and trends feel effortless and engaging.

Place predictions on upcoming matches using points earned by contributing to the community, turning your football knowledge into a fun and rewarding part of the experience.

We conducted a survey with a broad group of soccer fans to understand how people currently engage with soccer data and where existing apps fall short. The results revealed recurring frustrations around information overload, lack of personalization, and limited interaction, which led us to focus on a more fan-centric approach.

In parallel, we reviewed leading soccer data apps and shared findings with the team to identify opportunities to differentiate through curation, visual clarity, and interactivity.



Relative positioning of soccer platforms, illustrating the opportunity for a more curated and interactive fan experience.

The user journey centers around live match engagement, pre-match anticipation, player evaluation, and community participation, creating a continuous loop that keeps fans informed, involved, and connected throughout the season.

The visual system is anchored by a single typeface used across the product to reinforce hierarchy, consistency, and clarity, allowing the interface to feel cohesive while remaining flexible across different contexts and screen sizes.

Typography

To support a wide range of use cases, I designed multiple component sets with responsive behaviors built in, enabling smooth transitions and a cohesive experience across screens and interactions.