Time
Nov 2023 – Dec 2023 (8 weeks)

Team
Jiyoon Kim
Jungmin Kim
Roy Kim

Role
3D Graphics, Interface, Prototyping, Logo Design

Tools
Cinema 4D, Figma, Adobe Illustrator, After Effects

Our e-waste problem is growing rapidly. Despite its harmful environmental impact, many young Americans are unaware of its seriousness or what qualifies as e-waste. One reason people struggle to dispose of e-waste is due to emotional attachments.

We created a campaign where participants can trade in e-waste, and preserve their memories in a virtual memorial space.

The tutorial educates users about the significance of the e-waste issue and its environmental impact. Additionally, it provides a step-by-step guide on how to get involved in the campaign.

Search and choose the type of electronics you wish to recycle. Then, personalize your memorial space by incorporating music, your own artwork, and a quote for the headstone.

Users can explore their own memorial space or browse others' memorials to discover shared memories about
their electronics.

Users can search for others and learn about their sustainability efforts, paying tribute by offering a flower.

Users can delve into the impact of their e-waste recycling efforts using interactive data visualizations.

1. Nostalgic Reflections
Allow users to revisit nostalgic moments and explore the creative display of their memories.

2. Inspire Sustainability
Encourage users to understand their sustainability impact, take pride in it, and stay engaged with the campaign.

3. Share the Story
Explore others' memories and realize your part in a shared campaign experience, fostering a social and shareable journey.

Creating a Partnership

We looked for companies with trade-in services to create a partnership for our campaign. We chose Best Buy for their strong reputation in handling electronics and their wide product range.