Fieldmate
Time
Sep 2023 – Dec 2023 (14 weeks)
Role
End-to-end research and design
Tools
Figma, Adobe Illustrator
Sep 2023 – Dec 2023 (14 weeks)
Role
End-to-end research and design
Tools
Figma, Adobe Illustrator
Problem
Individual sports enthusiasts often face hurdles when trying to find companionship or book suitable facilities.
Solution
A digital platform designed for sports enthusiasts to effortlessly explore, book, and engage in their favorite activities, including opportunities to join local sports teams.
Personalized Main Feed
The homepage consists of sections that keep users informed about nearby matches and streamline their access to matches and teams.
Facility Booking
Users can easily book a facility, using quick filters to narrow down their preferred locations. They can also join matches with others after reviewing organized information.
Match Making
When a user needs more players, they can create a match by specifying the match information.
Teaming Up
and
Networking
Users have the option to search for and join nearby teams, fostering engagement through individual team pages. Furthermore, individual user profiles showcase their sports experience, enhancing the process of finding sports partners and facilitating socialization.
Research
I conducted a survey targeting 16 to 25-year-old sports enthusiasts, gathering 40 responses via Google Survey. I then categorized these responses to identify the primary pain points experienced by users.
Painpoints
1. Accessing real-time information about sports facilities is challenging.
2. Information on facilities and teams is scattered across various websites and apps
3. Despite people's enthusiasm for socializing through sports, finding compatible teams and partners is a challenge
2. Information on facilities and teams is scattered across various websites and apps
3. Despite people's enthusiasm for socializing through sports, finding compatible teams and partners is a challenge
Experience Principles
1. Ensure clarity in organizing facility, match, and participant information.
2. Provide a seamless booking process and match participation experience.
3. Foster user connection through interactive profiles and team features.
2. Provide a seamless booking process and match participation experience.
3. Foster user connection through interactive profiles and team features.
User Journey
Drawing from my research findings, I crafted a user journey specifically designed to meet the needs and goals of users.
Information Architecture
Visual Approach
I developed a visual approach that embraces the dynamic nature of sports, accompanied by a vibrant color palette that captures the lively atmosphere. Additionally, I designed an icon set that represents the various types of sports featured in the app.